Privacy policy

About this privacy policy

This Privacy Policy explains how MindEarth manages and processes first and third party data, the technical details of data collection and how we store and use your personal, the types of cookies we use i.e, the information we collect using cookies and how that information is used. You can at any time ask for access or deletion of your personal data by contacting us at [email protected]


The term “personal data” refers to “any information relating to an identified or identifiable natural person”, directly (e.g., last name, first name) or indirectly (e.g., client’s user name or number, telephone number, biometric data, specific elements proper to a physical, physiological, genetic, psychic, economic, cultural or social identity, including voice or image).

The terms “clients, partners, suppliers and visitors” refer to any legal or natural person who gets in touch or is in contact with MindEarth, in a formal or informal setting, including by simple consultation of MindEarth’s means of communication (e.g., website).

The term cookies refers to small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

MindEarth refers to MindEarth SA, 5 Rue du Manege, 2502 Biel (Switzerland).

General principles

MindEarth collects, stores, processes and transmits personal data in accordance with all the existing laws and the GDPR regulation. Specifically, MindEarth implements its leading principles that are:

  • personal data is processed fairly and lawfully;
  • only the personal data specifically, explicitly and legitimately required to carry out a given activity are collected;
  • the personal data collected are adequate, relevant and not excessive in relation to the purposes for which they are collected;
  • personal data collected are kept under identifiable form not any longer than the time needed to achieve the purposes for which they have been collected.

Use of personal data

MindEarth implements an array of personal data processing operations during its research and development activities. Such data might be first-party or third-party and might be used to:

  • study human mobility patterns and/or behaviours (e.g., pople presence in a given areas, number of displaced people, etc.);
  • provide business insights to clients and business partners.

Recipients of personal data

MindEarth uses personal data only for the usual or agreed purposes. MindEarth will never transfer or disclose collected personal data to third parties, unless requested or authorised by the client, partner, supplier or visitor who initially must have provided the data to the company prior to it being processed.

Security: HTTPS and Encryption

MindEarth puts in place and constantly updates software and hardware safeguards to guarantee the confidentiality and security of your personal data and the information transmitted to us. For example, we encrypt your personally identifiable information, and most, if not all requests from you to the server are created over a secure connection (HTTPS). However, no data transmission over the Internet or other network can be guaranteed to be 100% secure.

Usage of third parties data

MindEarth obtains data licenses from third parties, such as data suppliers and brokers who provide us with commercially available information and data, in order to create products and services. Information about interactions with third-party retail locations, websites, applications, and device data are some examples of commercially available information (including mobile device type and advertising identifiers, such as Apple IDFA or Google Advertising ID, and location data). However, we do not publish or include single-user or device data or other sensitive personal information in the services and products of MindEarth.

What cookies do we use ?

Like most online services, our website uses first-party and third-party cookies for several purposes. See more on cookies by visiting https://mindearth.ai/cookies/.