SECURITY & PRIVACY
Privacy by Design.
Security by Default.
Overview
MindEarth collects and processes different types of location-based data using advanced AI-based technologies with the aim of providing its customers a wide range of information on consumer goods, physical infrastructure and human behavior. This includes geo-referenced, time-stamped street-level imagery and third-party mobility records and satellite imagery.
This includes both first-party and third-party data.
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First-party data. MindEarth produces and operates hardware and software designed to take photographic images from both private and public open spaces and to extract information on detectable visible features in a certain area using machine learning technologies which also include face detection algorithms.
- Third-party data. MindEarth obtains data licenses from third party suppliers and brokers for the processing of commercially available information and data, in order to create products and services. This includes, but is limited to user interaction with retail locations, websites, applications, and devices (including mobile device type and advertising identifiers, such as Apple IDFA or Google Advertising ID, and location data).
In both cases, personal and sensitive data is treated following principles of lawfulness, fairness and transparency and ensuring that processing is adequate, relevant and limited to the stated purpose, abiding to the provisions of the General Data Protection Regulation (GDPR) and the New Federal Act on Data Protection (nFADP).
MindEarth takes these obligations seriously and develops all its hardware, software and services, following a "Privacy by Design" and "Privacy by Default" philosophy. Additionally, to ensure the protection of data security and the respect for the privacy of all data subjects, and to avoid accidents, leaks and breaches, MindEarth set up and constantly updates a set of organizational and technical measures, the most important of which are listed below.
